Released on = August 7, 2007, 10:04 am

Press Release Author = SHOE International Network GmbH

Industry = Internet & Online

Press Release Summary = Zurich, Switzerland, 08/07/2007 - www.shoe.org, the largest
online social networking site devoted exclusively to women who love women are
celebrating their 10th anniversary this year. To mark the occasion, SHOE has just
launched new video and playlist features.

Press Release Body = Created in 1997, the site has evolved into the largest lesbian
online community, boasting nearly 140'000 members spanning across 140 countries
worldwide.

The growing popularity of the Community is a testament to the dedication with which
the two SHOE Founders Sunci Nikolic & Fab Syz operate the site. The success of SHOE
can be attributed in part, to their tireless efforts towards cultivating a safe and
friendly environment for lesbian, bisexual and transsexual women from all walks of
life.

SHOE is a one stop lesbian portal for women of all ages; in or out of the closet; in
relationships or single and looking. Women can create their own profile; share
photos; blog; browse through the classifieds; play in the chatrooms; or participate
in forum discussions - all for free. As of today members can also add their own
videos and playlists to their profiles.

SHOE Founders Sunci Nikolic and Fab Syz are pioneers in their own right, whose
efforts have forever changed the virtual face of the lesbian world. Their cheeky
approach "We no longer burn our bras but wear wonder bras with pride" got them into
a spot of trouble. "Clubs were boycotting our Flyers, saying they were sexist"
explains Fab. "We also were under attack by feminists for our slogan "Totally Girl
Powered" - demanding to have it changed to "Totally Woman Powered." Those days were
wild but thankfully the world has moved forward."

Since then, SHOE has gained International acclaim. Awards include "Best Online
Portal 2006," "Lesbian Personality of the Year 2005," "Faces of the Year 2001," and
an important nomination for the \"Pride/Stonewall Award\" in 2004 for outstanding
contributions to the lesbian and gay community.

"It\'s our mission to provide a safe haven for our members, in a concerted effort to
insulate them from online perils," says Fab. Their newly introduced "User
Verification System" is just one small measure implemented towards preserving a safe
place in the virtual world. "It's an ongoing effort which takes up most of our time
but we\'re only too happy to take on this challenge for another 10 years," adds
Sunci.

Sunci Nikolic & Fab Syz offer a down-to-earth \"feel right at home\" appeal with their
SHOE site, providing women who love women with an ideal place to meet, flirt, chat,
share photos and above all, have some good old-fashioned fun within a
cyber-playground.

The 10 year anniversary will be celebrated with special events all year long.

Visit us today and see what a difference SHOE can make in your life. www.shoe.org
If the SHOE fits...


Future Plans
SHOE is currently undergoing a major overhaul. The new design and exciting
additional features will be launched by year end.


About www.shoe.org
SHOE is an online social network dedicated to lesbian, bisexual and transgendered
women. SHOE's mission is to enable its membership to easily identify and connect
with one another. The SHOE Community offers a host of innovative features and was
designed to be easy to navigate; fun to use; and safe to participate in. SHOE
International Network is a private business owned and operated by Sunci Nikolic &
Fab Syz.

About Fab Syz & Sunci Nikolic
The "Dreamteam" - as they\'ve recently been dubbed by the media - met, fell in love
and founded SHOE all in one eventful evening. They got engaged in January 05 and
intend to wed as soon as they have some time away from SHOE ;-)

Fab (38) and Sunci (31) both live and work in the beautiful surroundings of
Oberlunkhofen, Switzerland with their Boston Terrier called "Corky".

Web Site = http://www.shoe.org

Contact Details = Sunci Nikolic & Fab Syz
SHOE International Network GmbH
Schmidtenbaumgarten 10
8917 Oberlunkhofen
Switzerland

Phone +41 56 640 21 05
Fax +41 56 640 21 06
E-Mail: info@shoe.org
Web: http://www.shoe.org
Photos, Logos and this Press Release are available at:
http://en.shoe.org/about/press.php